In the last few years, I’ve tested creatives 𝗼𝘃𝗲𝗿 𝟲 𝗠𝗶𝗹𝗹𝗶𝗼𝗻 𝗗𝗼𝗹𝗹𝗮𝗿𝘀 𝗶𝗻 𝗮𝗱 𝘀𝗽𝗲𝗻𝗱 across industries like 𝗗𝟮𝗖, 𝗘𝗱𝗧𝗲𝗰𝗵, 𝗟𝗲𝗴𝗮𝗹, 𝗣𝗼𝗹𝗶𝘁𝗶𝗰𝘀, 𝗮𝗻𝗱 𝗔𝘂𝘁𝗼𝗺𝗼𝘁𝗶𝘃𝗲, figuring out what works, what flops, and what makes people click that buy button or fill that form.

So yeah, you could say I know a thing or two about creative strategy & performance marketing. 🚀

When I’m not working, you’ll find me trekking up hills, running off the calories (only to binge-eat them back), or deep-diving into my latest screen obsession.